AN INDESTRUCTIBLE SNEAKER

 DURABLE SHOES

At O.T.A., we believe that "sustainable" doesn't just mean "ecological" or "recycling", but also refers to the product's lifespan. "recycling", but also refers to the product's lifespan. A durable product is one that wears less quickly and can be worn for many years.

9 pairs of shoes are thrown away every minute in France
In France, 400 million pairs of shoes are bought every year. At the same time, 600 million pairs are thrown away. That's 9 pairs a minute, 90% of which are incinerated or buried in the ground. At O.T.A., that's 9 pairs too many every minute*.
 

SNEAKERS MADE TO LAST

With this in mind, we decided to make our sneakers as durable as possible. After numerous testsbefore launching our brand, we finally chose to use the most solid and durable materials. First of all, we used leather, as it is the most resistant material over time. It wears longer and has a longer lifespan, preventing the over-consumption that is the hallmark of fast-fashion. This longevity of leather was verified in a German study, testing the material's resistance to vegan alternatives. The results of the study proved that leather is more resistant and durable over time than vegan materials. 
The recycled tire sole enables us to offer a sole that is between 20% and 60% less abrasive than conventional sneaker soles. Lall with 100% European quality production.
 

  

 A RÉNOVATION FOR A SECOND YOUTH

 

   At O.T.A, we also know that sneakers have become a fashion accessory. Many prefer to buy a new pair of white leather sneakers to replace their tired predecessors.

To make up for those slightly faded white sneakers, O.T.A has teamed up with Etablissements Bonnet, specialists in leather and hide cleaning for 40 years. The company offers leather renovation and sublimation services,giving every pair of O.T.A. shoes a new lease on life and reducing shoe over-consumption. Thanks to this partnership, you can take advantage of a 15% discount on your renovation with the code ets-bonnet-OTA, so you can make your pair of O.T.A last as long as possible!
Link to the website : Etablissement bonnet
 

Here's an example of a pair that has been on the market since the creation of the O.T.A brand (which has the old OTH brand logo). Apart from the usual signs of wear, this 3-year-old pair is still in perfect condition (leather, sole, stitching). With a little refurbishment and a good clean, this pair will be back on its owner's feet for many years to come! 

This pair of shoes worn daily has covered more than 3,640 km in 3 years, the equivalent of 85 marathons.
 

 

*Source: https://www.ledauphine.com/societe/2021/03/26/gaspillage-9-paires-de-chaussures-sont-jetees-chaque-minute-en-france