Manifesto

It's a world that goes at a hundred miles an hour.
A world where we run. Everywhere. All the time.
Without thinking. Without even thinking about it. Without trying to understand why.
And then, one day, we are taken by this uncontrollable urge.
Stop. Breathe. Give time time. Escape.
Leave the city, at least for a moment, to experience adventures, friendships and encounters.
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OTA was born from the desire to create a sneaker brand that reconciles our aspirations to escape the everyday, to let go, to go where others don't, with the need to pay attention to the fragility of the world around us.
OTA is the idea of giving yourself free rein.
OTA is about accepting, from time to time, to take a break and breathe.
OTA means walking in step with you, cultivating your uniqueness.
OTA is about surpassing yourself in the ordinary as well as the extraordinary.
OTA is agreeing to get lost, sometimes, in order to find yourself again later.
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So, let’s travel the road together, off the beaten track.
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